I’m Rotem, a UX designer who builds scalable systems and research-driven UI for creative tools and enterprise workflows

My approach to design is shaped by curiosity and structure. I work closely with engineers and product managers to bridge the gap between research insights and final implementation. Whether building a design-to-code token library or analyzing user behavior in Dovetail, I care about clarity, cohesion, and real-world impact.

Outside of work, I created a small online store called Gote Figure, where I sold apparel illustrated entirely in Adobe Illustrator using a Wacom tablet. While the shop is currently offline, I’m planning to relaunch it later this year as a refreshed creative outlet. It’s a space where I stay creatively loose, experiment with new ideas, and keep my love of design rooted in craft.