AK Johnston Website Redesign
In this project, I led the redesign of AK Johnston, a luxury experiential event production company whose clients include global fashion and entertainment brands.
The goal was to elevate their web presence into a high-end, editorial-style showcase that reflected the sophistication of their events balancing visual storytelling with usability and performance.
Client
Freelance / Portfolio Project
Type
Product Design
Year
2025
Process
Elevating a Luxury Brand Online
The goal was to modernize AK Johnston’s digital presence and translate its in-person event quality into a refined online experience. I re-designed the site’s structure around large visuals, clean typography, and editorial-style layouts that feel immersive yet easy to navigate.
Designing the Visual System
Built a unified visual system in Figma, defining colors, type scales, and responsive grids for consistency across all pages. Reusable modules let the team quickly update new projects while maintaining brand integrity.
Creating a Cohesive Storytelling Flow
Each portfolio page YSL Beauty Station, Barbie Afterparty, and Disney D23 was redesigned to showcase full-screen imagery and concise storytelling, blending luxury aesthetics with intuitive interaction.
Outcome
Work Outcome
The redesign modernized AK Johnston’s brand identity and digital presence, resulting in:
A cohesive visual language across all project pages
Streamlined content management using reusable Figma components
Elevated brand perception aligned with luxury & fashion clientele
This project strengthened my expertise in visual storytelling, responsive layout systems, and brand-level UX.
It also reinforced how design can translate atmosphere and emotion into structure and motion a key skill when crafting digital experiences for creative industries.
